This 53 foot truck is a prototype store for the launch of the new apparel brand, DIM. All internal signage for the product is flattened to a thin layer of over two hundred flat-screen monitors, allowing for rapid bi-weekly updated merchandise. As visitors pull drawers, an interactive sequence allows them to take a picture of themselves stamped with date and location. As the truck drives across the United States the growing archive of visitors becomes a DIM community.
Architecture by Lot-Ek
Interaction design by Inbar Barak
JUNE 2004 - OCTOBER 2004
DIM Apparel / Sarah Lee Corporation
Best in Category, Interactive
ID Magazine Annual Design Review 2005