JETBLUE STORYBOOTH
In order to tell the story of US domestic airline carrier JetBlue in a forthcoming web and tv campaign, JWT (their ad firm) decided to look to JetBlue passengers for content.
The way it works is simple—walk in, get trained by the virtual flight attendant, and then tell your story. The interface uses voice recognition to signal the beginning and ending of the recording process.
The Story Booth is currently at the start of its 10 city tour in Rockefeller Center in NYC and will remain there through the weekend. From there it goes on to Orlando, Santa Monica, Oakland, Burlington, DC, Ft. Lauderdale, San Jose, Boston and Rochester.
The physical design is by Mesh Architectures with MASdesign, with whom Local Projects has previously collaborated for the StoryCorps design team.
MARCH 2006 - PRESENT
CLIENT
jetBlue
INVOLVEMENT
Interactive Design